It won’t go to print until this Sunday’s paper, but the article that I blogged about expecting is now live online. Entitled “A For Sale Sign with Brains,” the piece discusses how real estate brokers are embracing technology to sell property. The story behind the article is actually not one of the reporter finding my blog, but rather, another broker at another company who is.
Barry Kramer, broker owner at Westchester Choice Realty and my friend, was contacted by the reporter and he suggested that she contact me because he considered me a tech savvy agent. She did. We had a good interview where I told her how I saw our technology toolbox evolve since my entry into the business in 1996, and the photos were taken two days later.
For the shoot, a filmed a walking tour of the home at 374 Quaker Road in Chappaqua, put it on Youtube, and then, on my mobile printer, created a brochure with a QR code that would connect a smart phone to that Youtube tour. This would enable the consumer to see the house and get questions answered without having to make a phone inquiry. I am in the process of doing more of these walking tours on other listings. They work, as the listing where we did this tour has already been given an offer.
The piece has three photos of me in the online version, plus a great one of the house, and we’ll see what makes the paper Sunday. I am of course very humbled that Barry would suggest me to the reporter, and while I still encourage Barry himself to blog because I think he’d be great, I am happy he reads my work.