After reading a remark by John Elwell, I had a thought about virtual tours: in this area, at least, they seem to have run their course. Not long ago, a few years perhaps, many brokers offered virtual tours. I seldom see them anymore. Our MLS now has the capacity for 30 home photos, plenty for even a massive home, and Youtube and other outlets make for easy videos of home tours. So, virtual tours seem to have taken a back seat. But why?
A few thoughts:
- The virtual tours I have used are clunky and tend to crash or slow the computer down. A guy eating his lunch at his work computer can easily click through Jpegs to get a feel for a home without having his computer freeze on a shower as his boss walks by. Virtual tours don’t give that immediate feedback, and that is a problem.
- For the same money or less, you can even put up a single property website, which gives the listing, among other things, a presence on Google that a virtual tour cannot give.
- They are VERY virtual. What I mean is that some sort of do more harm than help. A kitchen, for example, can look too large or small on a VT, and in either case that is a problem.
- All things being equal, it is better to do more for our clients than less. A virtual tour is more.
- They do tell things that cleverly angled photos do not: the location of a kitchen island, the proximity of a fireplace to a window, and so forth. A good pan of a rear yard could save a half hour drive. Or cause one!
- The current technology may be better than what I recall from the prevalent VTs I saw in years past.
- My observations are of the New York suburbs only. VTs may be huge in Manhattan, Nebraska or Oregon. I don’t know.